KIMEP Department of Journalism & Mass Communication student newspaper // Email: editor@virtual-institute.us

Online videos changing
the world

    Online videos can change the world, says a KIMEP professor, and he's teaching his students how to do just that.
    JMC Associate Professor Ken Harvey is creating YouTube videos himself and teaching students how to do the same. And he notes that when they are done well, they can be seen by millions of people, thus changing the creator's life and impacting the viewers, as well.
    Getting on the TV show "Britain's Got Talent" was valuable for singer Susan Boyle, he says, but it was getting on YouTube that really made the difference. Her videos have been seen some 200 million times, which catapulted her into stardom.
KENmug.jpg    Other individuals and organizations have also become rich and famous by having videos go "viral" on YouTube, Harvey explains. With a $50 budget, Blendtec launched its series of videos called “Will It Blend?” which has been seen by over 100 million people and increased the company’s sales by 700%!
    "The most successful organization I know of is the Monty Python TV/movie production company, which was very famous in the 1970s but is unknown to most young people today. However, by putting movie and TV show excerpts on YouTube, they increased their DVD sales by 23,000%," says Harvey.
    A much smaller success was DynoMighty, but it still went from rags to riches with a simple one-minute video. Many thousands of people ordered their magnetic jewelry because of the company's YouTube videos, the professor says.
    Because of such success stories, Harvey emphasizes YouTube in many of his public relations and advertising courses, as well as in journalism courses, where online video is also become more and more important. And in his Online, Multimedia Technologies course and in his Online Journalism course, he teaches students how to create such videos.
    "Users of YouTube now produce more original video every 60 days than the oldest TV networks -- ABC, CBS and NBC -- have in their entire 60-year history," says Harvey.

Tech Forum helps
put ideas into action

Story by Kristina Shatova
Video produced by Bagzhan Berdibay
   The real beauty of the Tech Forum Central Asia is putting ideas into action, says Victoria Esser, America’s deputy assistant secretary of state over digital strategy.
   Tech Forum Central Asia, held at KIMEP University on Dec. 1-2, 2012, provided technology training designed to encourage “social entrepreneurship” by NGOs and other organizations and individuals.
   Esser says Tech Forum has two main values. The first value is that “we bring groups of people together from across central and south Asia, that may not ever have a chance to meet each other.”
   With the help of this forum, Esser says, participants are building a network of people who really care about their societies.
   “The second value is that you are bringing these people who are really creative, innovative and who have a real passion to change their community for the better, together with technologists,” she says.
   These people now have an understanding how to take their ideas and put them into real action, Esser says.
   “I am really happy that I had a chance to participate in Tech Forum because I met a lot of different people who work in IT-sphere,” says Meruert Zhaptekova, a participant at the training.
   Key presenters of the Tech Forum included:
* Aibek Baratov, director of the Youth Cultural Center in Kyrgyzstan.
* Keri Goff, campaigns graphic designer at DoSomething.org in New York City.
* Tim Ho, founder of creative communications agency SALT, which operates in Hong Kong, Toronto and Mexico.
* Cathryn Stickel, operations manager for FrontlineSMS in Washington, D.C.
* Daniyar Salikhov from the Ukraine, who is the director of the Information Resource Center for the U.S. Embassy in Tashkent.
* Dr. Ken Harvey, a KIMEP University professor and an independent consultant, publisher and PR practitioner.
   “I met a community of very nice and interesting people,” says Vlad Ivanov, another forum participant.
   After spending some time with these people and talking to them, listening to mentors, participating in all game activities, you start to think out of the box, says Ivanov.
   The forum was organized by the U.S. Mission to Kazakhstan and the U.S. State Department.


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